Director of Continuing Education - DCAD


Edward Crawford

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Resume 

Senior Sales/Marketing  Consultant Conicelli  Autoplex - Conshohocken  PA /  2018 - Present

  • Toyota/Hyundai/Genesis/Nissan/Honda brand experience.
  • Cultivate relationships with new customers to achieve sales objectives and provide insight into new products, features, and options.
  • Creates marketing initiatives to increase foot and internet traffic to dealership Manages marketing projects including collateral, newsletter articles, mission statement, website updates, museum app and expansion of social media outreach. 
  • Directs communications for all internal marketing teams. Designs social media and promotional materials.

Sales Consultant Don McGill Toyota - Houston, TX / 2016-2017 

Build rapport  with customers by providing excellent customer service during the purchase and maintaining communication after the sale to ensure customer satisfaction. Generates positive results by focusing on customer service and employee development. Strategically negotiates with customers to close  deals and increase sales.

  • Presents deals, interest rates, leases, and calculates financial requirements prior to obtaining approval from dealership manager and finance manager.
  • Follows- up and qualifies warm internet leads regarding new and pre-owned vehicle availability and price.
  • Earned "Sales Person of the Month", by twice having the highest sales and survey scores  
  • Toyota Certified 
  • Maintains a 97% CSI score while having a 40% closing ratio 
  • Trains and supervised multiple employees

Graphic Designer/Marketing Coordinator  Mikki Bey International - Los Angeles, CA /  2014 -  2016
Specialized client marketing and communications management. Oversee art direction for private client projects and services and managed outsourced assignments for design and branding. Consulted over social media marketing initiatives. Developed marketing to facilitate client engagement. Supervised subcontractors in project objectives and goals. 

  • Customized promotion and branding initiatives to ensure customer satisfaction and secure new clients.
  • Develop and manage graphic and web design projects for organizations and private vendors.
  • Communicated project direction and deadlines to both internal and external resources in addition to managing creative and marketing submissions, revisions, comments and approvals.

Marketing Manager AG Air - Los Angeles, CA / 2013 - 2014
Implemented social media strategy across Twitter, Facebook, Hootsuite, and Quantcast accounts utilizing Oracle. Oversaw annual marketing budget. Fostered relationships which resulted in new B2B contracts. Created promotional designs and  planned marketing initiatives.

  • Composed six month strategic marketing plan and directed brand development and management through launch for LENNOX (heating and air)  products.
  • Oversaw development of marketing programs that increased incremental annual sales by 10% within 7 months.
  • Created referral, affiliate and customer loyalty programs for new and existing customers. 
  • Developed a Pay Per Click Campaign in Google AdWords to raise product visibility.
  • Managed program performance by defining KPIs and ensuring continuous improvement. 
  • Designed physical product display cases, in-store advertisements/collateral (banners, flyers, signage) for the regional sales teams to improve performance metrics.


References 


To Whom it Mat Concern: 

I had the pleasure of working with/for Edward during his time as Associate Director for the School of Design at the Art Institute of Philadelphia.

For twenty years I taught at AiPh in the design department and during that time there was a fair amount of turnover in the ranks of the school’s administration. Edward stands out as one of the members of that group I truly missed after his departure.

As a colleague, I found Ed to be conscientious. He helped raise expectations and enforce standards for the students with a fair but firm demeanor. He took on many tasks like the development of a blog to both promote the department’s strengths and highlight the individual accomplishments of students. His efforts were instrumental in helping to advance the school’s reputation in the community.

As a supervisor and fellow art/tech head, he was generous with his advice and knowledge. He was always willing to help. I found Edward’s advice and input integral to my own development as an educator in an ever-changing environment.

Since Edward’s departure from AiPh in what eventually turned out to be the first round in a death spiral of continual cutbacks and lay-offs, I’ve had the opportunity to stay in touch with Ed through social media as he moved about the country. From what I’ve seen his grit, determination, and love of art have not waned.

If you need any additional information or details, please feel free to contact me at kevin@kofb.net

Best Regards,

Kevin O’Farrell Brown

 

To Whom it Mat Concern:

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Sed pretium, est nec varius condimentum, nulla mauris pretium nibh, nec euismod lectus dolor sed quam. In arcu ligula, blandit eu erat eget, accumsan eleifend est. Nullam nec erat a sapien elementum hendrerit consequat maximus velit. Mauris a facilisis ex. Pellentesque iaculis pretium efficitur. In hac habitasse platea dictumst. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras vehicula, nulla vel imperdiet posuere, leo enim commodo enim, in euismod magna lectus sed dui. Quisque tempus tellus turpis, id molestie elit vestibulum eu. Duis aliquet arcu ut rhoncus iaculis. Nulla laoreet ligula sed lacus feugiat, id hendrerit dolor tincidunt.

 

Signature,

Name , Email, Phone Number 

 

 

To Whom it Mat Concern:

Proin feugiat, elit a malesuada vestibulum, quam sem gravida est, vitae lobortis magna arcu eu felis. Cras bibendum neque a viverra suscipit. Donec turpis dui, semper ac tristique at, laoreet a velit. Pellentesque tempus tempus nunc eget vulputate. Aliquam erat volutpat. Maecenas suscipit iaculis suscipit. Suspendisse auctor quam augue, sit amet tempus enim tempus ut.

Sed pretium, est nec varius condimentum, nulla mauris pretium nibh, nec euismod lectus dolor sed quam. In arcu ligula, blandit eu erat eget, accumsan eleifend est. Nullam nec erat a sapien elementum hendrerit consequat maximus velit. Mauris a facilisis ex. Pellentesque iaculis pretium efficitur. In hac habitasse platea dictumst. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras vehicula, nulla vel imperdiet posuere, leo enim commodo enim, in euismod magna lectus sed dui. Quisque tempus tellus turpis, id molestie elit vestibulum eu. Duis aliquet arcu ut rhoncus iaculis. Nulla laoreet ligula sed lacus feugiat, id hendrerit dolor tincidunt.

 

Signature,

Name , Email, Phone Number